Hospitality Automation: How to Boost Guest Experience and Revenue in 2025

Why Hospitality Needs Automation in 2025

Margins are tighter, guest expectations are higher, and staffing is a constant challenge. Meanwhile, most operators are still relying on:

• Generic marketing tools like Mailchimp.

• Manual upselling at reception.

• Ad-hoc follow-ups that rarely get done.

This is where automation steps in. Done right, it doesn’t replace the human side of hospitality — it frees staff from repetitive tasks and creates consistent guest journeys that generate more revenue.

3 Core Areas Where Automation Creates Value

1. Pre-Stay Engagement → More Upsells

Guests are most receptive between booking and arrival. Instead of a bland confirmation email, automation can deliver:

• Timed upgrade offers (late checkout, room upgrades).

• Experience packages (wine on arrival, bike rentals, dining).

• Dynamic availability filtering so you only sell what’s in stock.

💡 Pre-arrival upsell automation in hotels can increase ancillary revenue by 20–30%.

2. In-Stay Convenience → Higher Satisfaction

Most complaints happen because requests are missed or slow. Automation fixes this by:

• Offering digital ordering via QR codes.

• Routing requests directly to the right team (kitchen, housekeeping, reception).

• Giving staff real-time dashboards so nothing gets lost.

💡 In-stay automation software improves guest satisfaction scores and review ratings.

3. Post-Stay Follow-Up → Loyalty & Reviews

The stay doesn’t end at checkout. Automation can:

• Trigger personalised thank-you emails.

• Ask for feedback while the experience is still fresh.

• Direct happy guests to TripAdvisor or Google, while capturing negative feedback privately.

💡 Automated review capture helps hotels and restaurants boost online reputation management.

Common Myths About Hospitality Automation

1. “Automation makes things impersonal.” Wrong. Done well, it feels more personal because it’s timely, relevant, and branded.

2. “It’s expensive and complex to set up.” Not anymore. Modern hospitality automation tools like EMS are plug-and-play. If you can upload a CSV, you can launch.

3. “Staff won’t use it.” When automation reduces workload and tips revenue upwards, staff become its biggest champions.

The EMS Difference

Unlike generic marketing software, EMS is built for the hospitality journey:

• Pre-, in-, and post-stay automations.

• Branded upsell microsites.

• Operational dashboards for fulfilment.

• Live reporting on what drives revenue.

👉 Want to see it in action? Book a demo today