Privacy Policy
1.1 Who We Are
EMS (“we”, “our”, “us”) is a trading name of Travel Global Limited (company no. 12323610). Our registered office is 8 Overstone Court, Cardiff, CF10 5NT.
1.2 The Data We Collect
| Category | Examples | Legal Basis¹ |
|---|---|---|
| Contact data | Name, email, phone | Contract; Legitimate interest |
| Booking data | Stay/visit dates, room/table numbers, spend totals | Contract |
| Transaction data | Purchases made through EMS | Contract |
| Usage data | Log-ins, page views, device type, IP address | Legitimate interest |
| Marketing prefs | Opt-in/out status, channel choices | Consent |
¹As defined by UK GDPR/ EU GDPR and the Data Protection Act 2018.
1.3 How We Use Data
- Provide and secure the EMS platform
- Process guest orders, requests and payments
- Send pre-arrival upsell emails/SMS/WhatsApp on behalf of our business customers
- Display verified reviews (EMS Rate)
- Improve services via anonymised analytics
- Where you consent, send EMS marketing updates (you can unsubscribe anytime)
1.4 Cookies & Similar Technologies
We use functional cookies for log-in sessions and analytics cookies (e.g., Google Analytics). A cookie banner gives you control over optional cookies.
1.5 Data Sharing
- With service providers — payment processors, cloud hosting, email/SMS gateways (all bound by DPA-compliant contracts).
- With business customers — if you interact with, or leave a review for, a hotel, restaurant, venue, etc. through EMS, that business receives your relevant data.
- Legal or regulatory requests when required.
We never sell personal data.
1.6 International Transfers
Data may be stored or processed outside the UK/EU. Where this occurs we rely on adequacy decisions, Standard Contractual Clauses, or other permitted safeguards.
1.7 Retention
We keep data while you have an account or as needed to deliver EMS, plus up to 6 years thereafter for legal, accounting or fraud-prevention purposes.
1.8 Your Rights
You can ask to access, correct, delete, restrict, or port your data, or object to processing. Email privacy@emsgrow.com. You can also lodge a complaint with the UK ICO.
1.9 Security
We use TLS encryption, role-based access, periodic penetration testing, and ISO-27001-certified data centres.
1.10 Contact
Questions? Email privacy@emsgrow.com or write to Data Protection Officer, Travel Global Limited, 8 Overstone Court, Cardiff, CF10 5NT.