Data That Pays for Itself
EMS Insights shows you in real-time what's working and what isn't so you can double down on what converts.
Why Insights Matter
No guessing
Stop wondering which upsells work.
Prove ROI
Show stakeholders the revenue generated by each campaign.
Get better
Use data to refine your messaging and timing.
What You'll See
Live revenue tracking
Know how much ancillary you've added today, this week, this month.
Email performance
Open rates, click-throughs, and conversions per automation.
Product insights
Identify your top-sellers and spot the duds.
Guest behaviour
Who buys late checkout? Which demographics convert best?
Portfolio roll-up
Multi-property managers get group-wide and per-property stats.
Exports
Download CSVs or auto-email PDFs to stakeholders.
How Teams Use Insights
Revenue managers
Spot new upsell opportunities and measure uplift per booking.
Marketing leads
Test subject lines and optimise flows.
Ops managers
Track fulfilment bottlenecks and response times.
Owners
Get a simple, bottom-line view of ancillary growth.
Real Use Cases
Hotel
Adding late checkout to the T-24h email delivered +£9.80 per booking.
Restaurant
Pre-arrival upsells doubled average basket size.
Venue
Segmented sends boosted VIP upgrades 15% without extra marketing.
If you can measure it, you can grow it.
Real-time dashboards show revenue, open rates, and top products—so every send gets smarter.